

Boutique scale. Coral Gables address.
Attainable luxury.

Where the Gables meets the city
Douglas Road at SW 17th Street — the quiet, tree-lined edge of East Gables. Click a place, or any circle on the map, to fly there.
Approximate straight-line distances from 1715 Douglas Road. Drag and scroll the map.
Ten tables, six afternoons —
all within minutes
Distances straight-line from 1715 Douglas Road · drive times estimated off-peak · restaurants: The Infatuation Coral Gables guide (Sept 3 2026), Talavera and Bachour by rating (OpenTable 4.7 / Michelin Bib Gourmand, Sept 2026) · dining photos courtesy of each restaurant (websites, OpenTable listings, thomaskeller.com) · Shingo: Bobak Ha’Eri, Wikimedia Commons (CC BY 3.0) · Five Iron: Google Street View, Aug 2024 © 2026 Google · landmarks: Wikimedia Commons — Jesper Rautell Balle (CC BY 3.0), Leslie Platt (CC BY 2.0), Krzysztof Ziarnek (CC BY-SA 4.0), joiseyshowaa (CC BY-SA 2.0), Fred Cherrygarden (CC BY-SA 4.0)
East view
Brickell & Downtown skyline over the Gables canopy
The arrival lobby
Natural materials, diffuse light, a concierge desk in green marble
Ground floor & third floor

Resort-style pool
In-pool lounging steps and a landscaped sun shelf with skyline views
Great room
- Impeccably finished 1- to 3-bedroom residences
- Open, flexible layouts with floor-to-ceiling impact glass
- Engineered stone counters, European-style cabinetry
- Bosch stovetop and ovens · paneled Fisher & Paykel refrigerator and dishwasher
- Spa-inspired baths with floating vanities and designer fixtures
- Curated premium flooring · smart lighting and climate control

Three bedrooms, walk it
Schematic model extruded from the developer’s 2D floor plan; wall positions approximate. Renderings are artist’s conceptual.


Starting prices by collection
$/SF is derived: collection starting price ÷ smallest published plan in that collection (fact-sheet sizes). Developer pricing is subject to change without notice; confirm current availability and pricing with the sales gallery before quoting.
Ten years of condo values — Coral Gables vs. Miami vs. the U.S.
10 · 10 · 10 · 10 · balance
Forty percent of the purchase price is deposited through construction top-off, with the balance due at closing. Move the slider to model any residence.
- 10%At contract
- 10%90 days from contract
- 10%180 days from contract
- 10%At top-off
- 60%Balance at closing
A word before we look at any number
I am a licensed real estate advisor. I am not a lawyer, an accountant, a tax professional or a licensed financial adviser, and nothing on the next screen is legal, tax, investment or financial advice.
Every figure is an illustrative estimate built from public sources and from the assumptions you and I choose together: purchase price, financing, association dues, taxes, insurance, rents, nightly rates, occupancy and appreciation. None of it is a quote, an offer, a forecast or a guarantee. The developer makes no representation of rental income or appreciation, and neither do I.
Actual costs, income and value will differ. Before you rely on any of this, verify it with your own lender, accountant, attorney and insurance agent, and with the developer’s condominium documents.
What it costs to own it
Your residence
Rent it
The math
Their standard: 6%, paid in thirds over construction
Within 90 days of a binding contract, 20% deposit cleared, and the 15-day rescission period expired.
Within 180 days after construction commencement and receipt of 30% total deposits.
Within 30 days of closing and receipt of full sales proceeds.
SPIRE proposalWithin 30 days of Binding Contract — 20% deposit cleared and the 15-day rescission period expired, as defined in the Agreement.
SPIRE proposalWithin 30 days of deposits reaching 30% of the purchase price.
SPIRE proposalWithin 30 days of closing and receipt of full sales proceeds.

From a reel to a registered buyer in four steps
Bilingual short-form content on Instagram and Facebook built from the Seventeen Gables renderings, views and flyers.
- @seanpfromthecity_official
- EN / ES creative
- Approved developer assets only
Comment and story-reply automations open a conversation and capture buyer type, budget lane, deposit range and timeline.
- ManyChat flows
- Project-tagged fields
- No cold spray, opt-in only
Every lead lands in a live CRM with a drafted follow-up, a WhatsApp touch and a Zoom walkthrough using this deck.
- Google Sheet CRM · Gmail
- Dedicated landing page
- Drip sequence with renderings
Qualified buyers are registered with Cervera and toured — in person at the gallery or live over Zoom.
- Broker registration per buyer
- Accompanied first contact
- Contract → deposit tracking

$3,067.50 in ads. Ten buyers in a private room.
Benchmark from the campaign: roughly $300–600 in managed ad spend places one qualified buyer in a private viewing. Results from one campaign; not a guarantee of future performance.
Buy reach. Or buy the whole engine.
Fills one intimate private-viewing event of about ten buyers. Single market, single event cycle.
More reach and volume — a fuller calendar of booked buyers, more than one event per cycle.
Multi-week, multi-market: ads run continuously for weeks in several cities at once (New York, Miami, Bogotá, Mexico City). For volume and scale.
One active project. Standard build, campaign management and advisory. One event cycle at a time.
Heavier cadence — more frequent events, more markets, priority attention.
Full-funnel ownership: continuous multi-event, multi-market campaigns, the complete build kept live, every lead followed to the closing table, regular developer reporting, top priority.
Retainer paid on a set schedule — 50/50 (upfront / month-end) or 60/40. Ad budget is spent on the developer’s behalf and reported line by line.

Ten buyers. Two days. One room.
Figures are current program rates, subject to change; results from prior campaigns are not a guarantee. Commission terms are in the written proposal.
Boutique expertise, institutional rigor
A strategic partnership uniting boutique residential expertise with institutional finance and construction experience. Founded by Mayer Berkovits, BAM brings a decade-long record of ground-up residential projects across major U.S. markets. Self-funded, disciplined execution.
Full-service architecture and engineering, founded in 2006 by Olenia Martin and Jose Caymares. Over $250M of properties designed across Miami — multifamily, mixed-use, office and custom homes.
New York and Miami multidisciplinary studio led by Karen Asprea. Luxury residential, hospitality and commercial interiors defined by bespoke comfort and a collaborative process.
Miami-based, family-owned since 1969 — the first brokerage to exclusively represent developers. More than $22 billion closed and over 120 luxury towers represented across South Florida.

See it in person.
- Scan the code or tap the button — pick a time that suits you.
- 30 minutes on Zoom for a live walkthrough, or 60 minutes in Coral Gables for a private viewing.
- Confirmation by text from Sean Paul's team with venue and parking details.

Let’s put a buyer
in the building.
Oral representations cannot be relied upon as correctly stating the representations of the developer. For correct representations, make reference to the developer’s brochure and to the documents required by Section 718.503, Florida Statutes, to be furnished by a developer to a buyer or lessee. Pricing, deposit structure, floor plans, dimensions and renderings are provided by the developer (1715 Property LLC) for informational purposes, are artist’s conceptual renderings where noted, and are subject to change without notice. This is not an offer to sell or a solicitation to buy in any jurisdiction where prohibited. Sean Paul Real Estate is an independent cooperating broker and is not the developer or its exclusive listing agent.